Our CEO Stefan Sandström at the MedicalJapan 2023 event at Makuhari Messe in Chiba.

Venturing into the heart of Medical Japan at Makuhari Messe was an exhilarating experience. Although situated in Chiba, quite a journey from central Tokyo, the buzz and dynamism were deeply intense.

The absence of Swedish representation was (to me) heartfelt. The Bavarian pavilion stood out like a lighthouse, showing the way, showing off strength, chasing opportunities and supporting their companies into a market worth exploring! This tradeshow is a grand mix of the familiar intertwined with the progressive. From surgery clothes to AI applications to optimize patient flow. Each interaction, whether with familiar faces or new contacts, brought me invaluable insights and potential collaborations. I managed to have 34 meaningful meetings and came home with over 50 new business cards.

You can never have too many friends!

When looking at the broad Japan hospital supply partner arena, this is an essential tradeshow. All the buyers walk the floors, looking for new opportunities. Keep in mind that most hospitals and clinics in Japan are private! Meaning they don’t do tendering. They build relationships and then they go shopping! When selling to the Japanese hospital market, this is THE tradeshow. Opportunities and partnerships in this space are forged here.

Biosector is working with the life science industry, right in Tokyo, Japan. We are ready and able to supercharge your commercial endeavours.

Ready to bridge the gap and tap into Japan’s dynamic hospital supplier sector? Contact us today for an exploratory call on opportunities and reality.



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